Top 5 Business Apps on Android in Africa: Q2 2022 Performance

The second quarter of 2022 showcased significant trends in the performance of the top 5 business apps on the Android platform in Africa. Here’s a closer look at how these apps fared in terms of downloads, revenue, and active users.

LinkedIn: Jobs & Business News experienced a robust performance throughout Q2 2022. Weekly revenue saw a steady increase, peaking at approximately $11K in the final week of June. Weekly downloads climbed from around 55K at the beginning of April to over 76K by early June. Active users also showed a consistent increase, growing from approximately 2.4M to 2.6M over the quarter.

Invoice Simple: Invoice Maker had a varied performance. Weekly revenue fluctuated, peaking at around $7.9K in the last week of June. Downloads saw a decline from about 6.8K in early April to just over 3K by the end of June. Active users also showed a downward trend, dropping from approximately 21K to 16K during the same period.

Invoice Maker & Billing App maintained relatively stable metrics. Weekly revenue hovered around $1.7K to $1.9K by the end of June. Downloads remained consistent, averaging around 2.4K to 2.8K throughout the quarter. Active users showed a slight increase, reaching around 21K by the end of June.

Invoice2go: Easy Invoice Maker had modest performance metrics. Weekly revenue peaked at $834 in the third week of June. Downloads remained low but stable, averaging around 100 to 130 per week. Active users were consistent, maintaining around 100 to 120 throughout the quarter.

QuickBooks Online Accounting showed consistent trends. Weekly revenue remained stable, peaking at approximately $594 in the last week of April. Downloads varied slightly but averaged around 600 to 700 per week. Active users remained steady, increasing slightly from 6K to around 6.4K by mid-June.

These insights and more data can be found on Sensor Tower, providing a comprehensive look into the app performance trends in Africa.